London is a vibrant city teeming with innovative fashion brands that are setting the standard for eco-friendly, sustainable clothing. As a conscious consumer, you can make a real impact by supporting these ethical businesses. In this article, we explore top London-based brands that are transforming the fashion industry with their commitment to sustainability, ethical production, and the use of organic and recycled materials.
The Importance of Supporting Sustainable Brands
Our decisions as consumers have far-reaching implications on the environment and people’s lives around the world. The fashion industry is no exception.
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The fashion industry is a significant contributor to global carbon emissions. It also frequently exploits workers in its supply chain, with fast fashion brands being some of the worst offenders. By choosing to shop from sustainable and ethical brands, you can help to combat these issues. These brands prioritise the use of recycled and organic materials, fair labour conditions and lower carbon footprints.
Sustainable brands often utilise organic cotton and other natural, renewable fibres in their ranges. Organic cotton, for example, requires less water and no harmful chemicals to grow, making it a far more eco-friendly option than conventional cotton. Many of these brands also offer clothing made from other sustainable fabrics like Tencel, hemp and bamboo.
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People Tree: Fair Trade Certified and Sustainable
People Tree is a pioneer in sustainable Fair-Trade fashion, established over 20 years ago.
People Tree has been championing ethical and eco-friendly fashion long before it was a mainstream concern. The brand is recognised by customers and the fashion industry for being a leader in the movement towards more sustainable and fair practices.
People Tree’s clothes are made from certified organic cotton, Tencel, and other natural materials. They also work with artisan groups and small-scale farmers to produce unique pieces with traditional skills, providing them with a fair income and preserving their craft.
Beaumont Organic: Luxurious and Ethical
Beaumont Organic is a luxury brand that combines contemporary style with ethical production.
Beaumont Organic is all about beautiful, timeless pieces that you can wear season after season. Around 80% of their collections are made from organic cotton, with the rest using other sustainable materials like linen and wool.
The brand doesn’t just stop at using sustainable materials. They also carefully select their producers, ensuring they adhere to the highest ethical standards, and they donate a portion of their profits to charity.
Thought: Nature-Inspired, Sustainable Fashion
Thought is a brand that encapsulates the spirit of nature in its designs and values.
Thought’s clothing ranges are inspired by nature and made with sustainable, natural materials. They use a variety of fabrics, including organic cotton, bamboo, hemp, and recycled polyester.
The company is also committed to ensuring their clothes are produced in safe working conditions and workers are paid a fair wage. They have a transparent supply chain, so you can feel confident about where your clothes are coming from.
Komodo: Fashion with a Global Influence
Komodo is a brand that draws inspiration from cultures around the world to create unique, eco-friendly clothing.
Komodo’s eclectic range of clothing is made from a variety of natural and recycled materials, including organic cotton, hemp and Tencel. The company is also committed to fair trade principles, ensuring that all their workers are paid a fair wage and work in safe conditions.
Ninety Percent: Sharing the Wealth
Ninety Percent is a brand with a unique business model that makes a positive impact.
Ninety Percent is a brand that believes in sharing the wealth. An incredible 90% of their distributed profits are shared between charitable causes and those who make their collections happen. Their clothing is made from organic cotton, Tencel and other sustainable materials.
By supporting these brands, and others like them, you can help to drive change in the fashion industry. Remember, every purchase is a vote for the kind of world you want to live in. So, next time you need to refresh your wardrobe, why not choose to support a brand that values people, the planet, and the future.
Dedicated: The Blend of Swedish Cool and Sustainable Style
Dedicated is a brand that merges Scandinavian aesthetics with a commitment to sustainability.
Dedicated, while not exclusively a women’s brand, offers a vast range of stylish, organic and fair-trade clothing for women. This brand, founded in Sweden and now making a name for itself in London, has been wholeheartedly committed to the sustainable fashion movement since its inception.
Dedicated believes in the power of fashion to effect positive change. The brand uses GOTS certified organic cotton, eco-friendly Tencel, recycled materials, and other sustainable fabrics in the making of their clothing. The company is also firm on its commitment to fair trade practices, ensuring that the workers in their supply chain are compensated fairly and work in safe, healthy conditions.
What sets Dedicated apart is their lively, graphic designs, often collaborating with different artists to create unique, limited-edition clothes. Their clothes are not just sustainable, but they also add a touch of creative flair to your wardrobe. Dedicated is rated good by various brand rating shops, solidifying their reputation for ethical sustainable clothing.
Birdsong: The Feminist Ethical Brand
Birdsong is a brand that champions women – from those who wear their clothes to those who make them.
Birdsong is a London-based ethical fashion brand that is out to change the world. They’re on a mission to create clothes that are beautiful, sustainable and made by women paid a fair wage.
Their clothing is made from natural materials, including organic cotton, and other eco-friendly materials. They also have a strong focus on ethical supply chains, ensuring that their workers, who are often from marginalised communities, are paid a fair wage and work in safe conditions.
What sets Birdsong apart is their commitment to celebrating real women. You won’t find any airbrushing in their campaigns; instead, they use diverse models of all sizes, promoting body positivity and inclusivity. Their sizes rating is superb, offering a wide range of sizes to suit every woman.
Birdsong is truly a brand that brings together ethical clothing, sustainable practices, and a positive, empowering message. They are proof that fashion can be a force for good.
Conclusion: The Power of Sustainable Choices
Sustainable and ethical fashion is more than just a trend; it’s a movement towards a better future.
For a long time, the fashion industry has been associated with wasteful practices, environmental damage, and worker exploitation. But brands like People Tree, Beaumont Organic, Thought, Komodo, Ninety Percent, Dedicated and Birdsong are challenging the status quo.
These brands are not just creating beautiful, stylish clothes. They’re redefining what it means to be a fashion brand in the 21st century. They are pioneers, leading the way towards a future where fashion is sustainable, ethical, and kind to the planet.
By choosing to support these brands, you are making a powerful statement about the kind of world you want to live in. You’re voting for fair wages, for safe working conditions, for the responsible use of resources. You’re voting for a future where fashion respects both people and the planet.
Remember, every item of clothing you buy has a story. Make sure it’s a story you can be proud of. Choose ethical, choose sustainable, choose to make a difference.